The legendary Houston-based lure maker Paul Brown invented the Fat Boy in the early 1990s. This soft, slow-sinking twitch bait became famous for producing big trout and redfish on shallow flats in Texas. The chunky profile of the lure well mimics a perch or shad, and it makes walking the dog just under the water's surface easy. Depths of two to four feet perfectly suit this highly effective subtly rattling lure. Texas Custom Lures produces them in juicy, enticing colors.